More consistent Meta events. Consent kept in the picture.
Updates improve event matching, phone-number normalization and the way cookie choices connect to Meta tracking.
Useful measurement starts with consistent events and the right consent behavior. These updates refine the information passed through the existing Meta integration and improve the surrounding cookie-preference flow.
Improve matching consistency
Changes address Meta Conversions API event handling and phone country-code normalization. They help the integration send more consistent information when the relevant service and consent settings allow it.
Respect the customer’s choice
Cookie-bar and preference handling have been updated alongside event delivery. Cookie-policy page work and removal of the old no-script pixel support the wider consent flow.
Verify your own setup
Use your connected Meta tools to check events for your store, including the consent states you support. These changes do not guarantee attribution, advertising results or legal compliance, and they do not connect an advertising account for you.
